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A lot of online marketing involves analyzing numbers, going through pages of data, generating graphs, rates, and statistics and then collecting even more data to be analysed and repeating the process over and over again. Luckily, you don’t need to get on your calculator to measure your content engagement, there are plenty of tools to help you do that easily and effectively. Here are a few simple ways to gauge just how well you are engaging with your audience.
Here is – 4 Ways to Assess Your Content Engagement
Set Your Goals
There is a lot of data that can be siphoned from social media analytics, so much so it can be easily becoming overwhelming. Having some goals helps ease the load and let’s you focus on what you need to know. What is it that you want to achieve? Do you want to generate more traffic or boost your engagement with your current audience? Do you want to get more readers to your website or increase number of share to Facebook url ? It’s much easier to measure and monitor your content if you have specific goals in mind.
4 Ways to Assess Your Content Engagement
Follow the Right Metrics
Once you have your goals in place, choose the right metrics to help you monitor those goals. Metrics that might be of interest include how many clicks your posts get or how frequent readers visit your page or website. Other analytics can help you look into special keywords, calculate bounce rates, give you reports and graphs on specific numbers of interest. When it comes, especially to social media engagement, Twitter analytics and Facebook insights can let you know how many likes, shares and comments your posts got or help you create an overall profile of your key demographic inducing their gender, age, interests or geographical location and so many more.
The Time Spent On Your Content
While the number of click through rates and site visitors is an important metrics, it doesn’t necessary reflect on the quality of the content that is posted. In fact, according to recent studies, the best and worst performing content generated nearly the same traffic, the difference however was brought about by time. The most engaging content got five times as much attention and time when compared to the worst posts. In other words, the quality and value of your content is not depended on the number of click through rates, but rather on the time spent reading the content and how many repatriation visitors come back to view your posts.
Optimize Your Conversion Rates
Conversion rate is the rate in which your content is able to convert a new visitor into a loyal client or a helpful lead. Conversion happens when a new visitor to your page subscribes to your email, links back to your company website, and buys one of your products or services or any other goal that you can set out to achieve. There are different ways you can increase you conversion rates such as adding more calls to action, testing out different kinds of content, optimize your landing page to make it easier to navigate, and many other ways your marketing team can conjure up to engage better with your audience. Calculate your conversion rate by dividing the number conversions that your site has by the total number of visitors coming to your site. Keep monitoring this rate and making any adjustments as needed to keep it up.